C.C. Filson Co. Social & Email Campaign
I assisted Filson with some email and social media designs as they had a multiple product launches that were happening all around the same time. I designed some preliminary social & email assets for the launch of their collaboration with Chris Stapleton, along with email & social with Stillwater Brewery, and email/paid ads for their Fall 2023 bag launch.
Role:
Email, Social Media, and Paid Ad Design
Art Director:
Paula Schlosser
Filson has a great aesthetic, that’s fun to play with. They are intentional about their type choices and color palettes in a way that some brands struggle with. They’ve found a way to mix their rustic outdoors-y-ness with modern sensibilities. I really enjoyed playing with the typeface they used for these launches, called Founders Grotesk that was created by Klim Type Foundry from New Zealand. It has a large family, but I only used 2 styles (Text and X-Condensed, both in a Bold weight). There was a surprising amount of versatility with just those and I was able to build some simple yet engaging stories for both Stapleton and Stillwater Brewery
